Case Study
QLab
My first-ever web design project
Landing Page: Hero
highlights
Brand values
Case studies
Dynamic blog
Comprehensive FAQ
Color Palette
Aa
#ff8c8c
#084258
Aa
#ffffff
Aa
Font
Features
Advanced SEO features
Blog archive
Fully bilingual
Vibrant design
Easy navigation
Conversion funnel
Project Description
A complex business site packed with features, yet easily understandable for users
For the QLab Think Tank GmbH, I developed a complex business website with a dozen subpages from scratch with WordPress without any prior UX/UI experience. This project required countless redesigns and restructuring as the young QLab continually iterated its brand identity, services, and marketing philosophy. Over time, I integrated a double opt-in user journey for QLab’s newsletter, built a blog archive, promoted events and services through pop-up systems, and created a user journey aimed at conversion.
Today, being a Webflow and WordPress designer with experience in Figma, HTML and CSS, and deeper UI/UX knowledge, I would approach many of my decisions when designing the QLab website very differently. Still, I am proud of this first project due to the many adversities I faced: I had no prior experience in web design and learned WordPress, Elementor, design principles, performance optimization, and SEO all by myself.
I built this page when I was still an employee of the QLab. Since, it is being developed further my other web designers.
Read Andrea's testimonial
"Finn brought his outstanding analytical skills and extensive knowledge to the team. He was always highly committed, responsible, independent, reliable, and absolutely team-oriented. Thanks to his expertise, he could take on independent positions in the team and work experimentally and result oriented."
Andrea Kuhfuss, QLab
Performance Scores
Google PageSpeed Analysis
